First of all, as I have said many times, I haven’t got a technical profile… I’ve majored in Business Administration and have always worked in Business Development and Product Management during my “short” working life.
One common advice to all of us non-technical profiles that decide to start a new internet business is to “learn to program”… So that is what I did… And after some days of Python and Ruby-on-Rails I can tell you one thing: I am sorry to say but if you take into consideration all the implications and the time needed, that advice is… nonsense.
After attending some developer meetup and telling my story almost every advice I got was in fact the contrary… “Want to learn to program? don’t even try. Go find a CTO co-founder”. And that is what I did, and after a month doing that, I had a big breakthrough. That advice is, also… nonsense.
When working at a big company there is always a focus on daily tasks. You have got a full inbox, 3 or 4 meetings and a trickling stream of people approaching your table to discuss this and that. The little time you have got left is focused in getting something done of that project with a dangerously close deadline. Day after day. Not much time for creative work then…
Then you decide to start your own business and suddenly your “daily” world turns upside down.
Recently I was asked a very good question by @jaltucher. After reading my “three and a half steps” he wandered if there was a fourth one that really wrapped up my arguments…
I found it a great question, and after giving it some thought I decided that I needed a little bit more than 140 characters to explain myself. So here it is…
Usually, ideas, if not nourished, end up crippling and dying. Even the most interesting and visionary. Without momentum, ideas that once had grown and developed in our head into the “next Google” end up loosing their vivid color and fall into oblivion. For startups, momentum lives and breathes in Silicon Valley, but for many of us, California is a bit out of hand… So you have to look for “momentum” in other places…
By adopting a new habit and focusing on three steps I’ve been able to come up with many new business ideas in a consistent manner, and even better, I have understood that entrepreneurship actually is a viable way of “earning a living”.