This is not the story of a succesful entrepreneur and how he made it. In fact, there isnt any story yet. My plan is to start now.

I have only worked for big corporate companies (with one exception) and can’t even imagine what must be to jump out of the big corporate machine and plunge into the ocean of creation and hope, where “startups” live. But I am a very curious person… During the last year I have started to question what is better, the safety of the fishbowl or the adventure of the ocean?

I have many hypothesis to prove: “Could I survive in that ocean or not? Are the things I have learned useful for “starting up” or not?”

Please follow me in this amazing trip into the unknown. I will try to show you what has helped me go forward and what has tightened the reigns. I don’t know what the outcome will be, but I hope I will have shown you all the thinking process, with the lessons being learned, the good and the bad, on real-time, inviting you to take your own decisions and if possible helping me also with them.

Welcome to my journey, lets just see how this ends up 🙂