Amazon has been a lot on the news lately, mostly on the matter of revenues and their statements that the market just doesn’t get their “long-term” strategy. I have my personal opinion that I will share at some point, but this last days there has been some other matters about Amazon that have caught my attention. These are the rumors (more or less confirmed) about Amazon opening brick-and-mortar stores and if it’s a good or bad idea.

My first take on that rumor was of complete shock and denial. It couldn’t be, by doing so they were completely messing up the core of its business. They where fumbling with their very own values! But then after giving it some thought I started thinking that if they did it right maybe that wasn’t such a bad idea.

So, am I in favor or against? It depends, and here it is why:

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